SOPHIE RAPPAZ
BA (Hons) Marketing Communications student at Bournemouth University
Marketing Coordinator Intern at Wavelength International in Sydney from September 2022


Erasmus exchange blog
My name is Sophie Rappaz, I am 20 years old and in my second year of the Bachelor of Marketing Communications at Bournemouth University....



Sound: academic progression film
For an art project in high school, I created a short film based around academic progression, but with a focus on sound.

7 péchés capitaux / 7 deadly sins film
For an art project in high school, I created a short film in french about the 7 deadly sins (lust, gluttony, greed, sloth, wrath, envy...



Portugal - 2018 & 2020
Lisbon & Porto

Bali - 2018
Ubud & Jimbaran


Brand Report - Purbeck Chocolate
For a brand report project, we worked with the local Dorset brand 'Purbeck Chocolate', with the aim to evaluate their existing brand and...

Green cosmetic brands
For a research proposal paper, I looked into 18-24 female consumer behaviour towards green cosmetic brands. To do this, I conducted my...


The importance of consumer insights
Heuristics, mental shortcuts in our unconscious mind, often determine and influence consumer behaviours (Solomon 2020). The availability...

The importance of stakeholders and society in a business
Stakeholders and society play an important role in today’s business environment, and so only focusing on organisational objectives is not...


Photo story - Love through time
In this digital photo story project made up of seven pictures, I decided to show the evolution and progression of love throughout time...

Should toy companies avoid stereotyping in their marketing communications campaigns?
Marketing communications campaigns are an essential tool to drive a toy company’s success, and gender stereotyping these may lead to...














