SOPHIE RAPPAZ

BA (Hons) Marketing Communications student at Bournemouth University
Marketing Coordinator Intern at Wavelength International in Sydney from September 2022

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Sophie Rappaz

Jul 4, 20210 min read

Penguin Books integrated marketing campaign

Sophie Rappaz

Jul 4, 20215 min read

The importance of consumer insights

Heuristics, mental shortcuts in our unconscious mind, often determine and influence consumer behaviours (Solomon 2020). The availability...

Sophie Rappaz

Jul 4, 20215 min read

The importance of stakeholders and society in a business

Stakeholders and society play an important role in today’s business environment, and so only focusing on organisational objectives is not...

Sophie Rappaz

May 24, 20210 min read

Pause Cat Cafe stakeholder and consumer analysis

Sophie Rappaz

Mar 10, 20214 min read

Should toy companies avoid stereotyping in their marketing communications campaigns?

Marketing communications campaigns are an essential tool to drive a toy company’s success, and gender stereotyping these may lead to...

Sophie Rappaz

Mar 10, 20213 min read

News release on behalf of Lush Cosmetics

Intended for The Guardian FOR RELEASE ON SEPTEMBER 15TH, 2021 LUSH LAUNCHES A NEW LIMITED-EDITION BATH BOMB FOR BLACK HISTORY MONTH Lush...

Sophie Rappaz

Mar 10, 20212 min read

Social media influencers and my behaviour as a digital consumer

Megan Short, a social media micro-influencer and fashion student who works with brands such as Asos and Missguided, has seen a rise in...

Sophie Rappaz

Mar 10, 20213 min read

The success of Airbnb's digital marketing

Airbnb has seen a recent online success within the hospitality industry. In this blog the 5S’s of digital marketing will be covered in...

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